AnalyticsDelivered

UK Publication-Market Competitor Analysis

Data-driven market entry for a new UK printing press

A 15-day real-time scraping and analytics engagement that mapped competitor pricing, offerings and sentiment to shape a market-entry pricing strategy for a new UK printing company.

PythonWeb ScrapingAPIsPostgreSQLAWS S3Power BISQL

Problem Statement

A medium-sized printing press entering the highly competitive UK market with no brand recognition needed to understand competitor pricing structures and service offerings, find gaps, and build a tailored pricing strategy.

Highly competitive market with well-established, diversified players.
Wide range of competitor pricing and service models to compare.
New entrant lacked brand recognition and market presence.

Headline Outcomes

+15%within 6 months

Market share gained

−10%automated workflows

Production cost

Eco-friendlypremium pricing

New niche

The Solution

A 15-day pipeline scraped competitor pricing, discounts, offerings and customer sentiment via web scraping and APIs, cleaned and normalised it in Python/SQL, and segregated it into AWS S3 for SWOT and pricing analysis surfaced in Power BI.

Real-time scraping + APIs collected pricing, discounts and sentiment over 15 days.

Raw data landed in PostgreSQL; Python + SQL cleaned missing/invalid records.

Normalised, segregated data stored in AWS S3 for analytics availability.

SWOT analysis and Power BI dashboards drove the final pricing strategy.

System Architecture

How the data flows

Scrape + APIs

15-day collection

PostgreSQL

Raw store

Clean (Python/SQL)

Dedup + validate

Normalise → S3

Analytics-ready

SWOT + Power BI

Strategy

Result 01

Client launched a research-backed pricing strategy and won key SME accounts.

Result 02

Carved out a premium eco-friendly printing niche.

Result 03

Improved operational efficiency through automated workflows.

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